The site is in the works. SEO is already spinning up
Year: 7, Month: 1, Week: 2, Day: 1
I haven’t even switched into “SEO mode” yet. No keyword research, no clustering, no dedicated query-based landing pages. I just installed Rank Math — an SEO plugin for WordPress (and my site is on WordPress) — and wrote blog posts in a way that kept the text alive and readable, while the plugin didn’t complain about basic hygiene. I was basically aiming for that nice orange badge when I hit Publish (Rank Math’s score indicator).
And here’s what Search Console says for the last few months. The main jump happened in the last month, when I finally moved the whole site onto the English-language slipway:
4 clicks
2.17K impressions
CTR 0.2%
average position 8
The key thing is the impressions line: it stopped being a flat desert and started climbing. Pages got indexed, and the site began landing, more or less, on real search queries.
This means one simple thing: the English site plan works. Google is already placing us on its map. From here it becomes pleasantly boring: I need to get serious with an SEO strategy, build topic cluster pages, and publish content tied to those clusters.
Which also means I need to lock in my positioning inside the themes where I want a reputation.
And I haven’t even done link building (backlinks) yet!
Roughly, the next steps look like this:
— pick 3–5 priority themes and outline an article structure for each (realistically, 3 themes first)
— tune the snippets (title/description) on pages that already get impressions
— do a technical pass so the site stays easy to index and fast for people (most likely, I need to build my own compliance banner first — a cookie/consent banner)
Right now it looks like a small win that’s already hinting at a bigger one. I’m a professional: I know how to build strategically important marketing assets. When I don’t know something yet, I learn fast.
A takeaway you can use:
Don’t ignore basic SEO, especially in B2B. If you’re on WordPress, install a plugin and use it.
