The process of attracting and qualifying high-quality leads through digital channels and paid campaigns.
Year: 7, Month: 2, Week: 4, Day: 7 For How To Wine, these two leads are a major breakthrough. Up to this point, the brand had only been actively promoting and selling B2C events. There was at least some working skeleton there: how to think about the product, how to present it, how to talk […]
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Author’s Preface My name is Bogdan. I run the agency. There is a line I did not come up with lightly. It became our mission: to seek truth between the one who gives and the one who seeks. Between the person who puts themselves out there and takes the risk, and the person who comes looking […]
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About the project “Russian software vendor, RPA technology”: promoting an RPA software-robot platform Due to an NDA (non-disclosure agreement) and approvals for publishing this case, we had to blur and slightly modify some screenshots, and replace the real name with the one agreed with the company. “Over 8 months, or 1,620 person-hours (almost a full […]
Read moreQuick preface: when I started, the Codex AI Agent (code-writing agent) didn’t exist yet. And even when it appeared, it took me a while to truly “get it.” These days I do the same kind of work about 10× faster, and it usually takes me around 1–2 weeks. Still, the longer path you’ll read below […]
Read moreTW: strong language Images are generated by DALL·E, Sora, Midjourney, Grok, ChatGPT (which routes the task to DALL·E). Text is written by Grok, ChatGPT, DeepSeek. There are whole communities, Telegram channels, and courses that “teach” you how to earn money and do work with neural nets — the key part being: don’t do the work […]
Read moreI’ve had two consultations. In the first one, it was predictable: they weren’t thinking about this. In the second one… I honestly don’t even know what to say. This is, once again, about qualified leads. So I’ll repeat my “qualified lead square” just in case: In both consultations we talked about the conversion funnel: how […]
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This is a dry HOWTO instruction on how to work with the “square” of target audience (TA) measurement — and why it’s even a “square”.Essentially, this is a published slide deck: slides, broken into parts, plus a few explanatory comments about each slide. Terms, and why they’re called that What’s the difference? What is “target-audience […]
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This article answers these questions: – How do you work with positive and negative customer reviews? – How do you use customer reviews to promote a company? General notes: Let’s first look at reviews through the lens of the customer journey, including customer experience (CX). 1. First, a potential customer feels they have a need: […]
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About the project in this case study Alyona Yermolina is a strong expert in her niche. She came up with both a lead magnet and an intensive course. She’s been on the market for a long time, and that’s a big part of why this case worked.At the same time, the “Adult English” project is […]
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Promoting a ceramic artist via Instagram + site.digital (a Russian “website builder / landing platform” ecosystem) This case happened before I, as the owner and founder, started building an actual team. Back then I only had an assistant, Natasha, and a designer I knew — Varya. There was no “us”. Still, I’ll present it as […]
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