Short-form case studies — mostly from our ongoing projects. Over time, we’ll add more from past work too.
Year: 7, Month: 5, Week: 2, Day: 1 This whole story started with a perfectly ordinary household task — and somehow, I ended up getting paid too. I needed a cordless drill, so I messaged Tools 4 Rent again.(This takes place in Georgia, and the owner is Russian-speaking.) The website listed an address in Tbilisi. […]
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Year: 7, Month: 2, Week: 4, Day: 7 For How To Wine, these two leads are a major breakthrough. Up to this point, the brand had only been actively promoting and selling B2C events. There was at least some working skeleton there: how to think about the product, how to present it, how to talk […]
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Year: 7, Month: 1, Week: 2, Day: 1 I haven’t even switched into “SEO mode” yet. No keyword research, no clustering, no dedicated query-based landing pages. I just installed Rank Math — an SEO plugin for WordPress (and my site is on WordPress) — and wrote blog posts in a way that kept the text […]
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Year: 6, Month: 12, Week: 2, Day: 5 Imagine: you built an event landing page in a couple of days (a proven template helps), and you have 10 days left to sell. Location: London. Ad platform: Meta Ads (Facebook/Instagram ads; restricted in Russia). Niche: event industry, specifically a wine event. These tickets belong to the […]
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Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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Year: 6, Month: 10, Week: 4, Day: 1 This Tale is about speed that became possible only recently: a WordPress site built in five days to ~90% readiness. A couple of years ago, that speed would have required a full dev team. We needed a site in the legal/migration niche, built for growth, scaling, SEO, […]
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Year: 6, Month: 9, Week: 4, Day: 1 This Tale is about how wine events in London slowly move away from “sprints before launch,” and how Meta Ads (Facebook/Instagram ads; restricted in Russia) can settle into calm, working rhythm. That state lets you assemble the funnel and the site with a cool head. The project […]
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Year: 6, Month: 9, Week: 3, Day: 5 This Tale is about how bureaucracy in VK Ads (ads platform of VK, a Russian social network) slowed us down, while a channel on Yandex Zen (Yandex’s content platform) learned to walk on its own — supported by a careful “suction tube” from Yandex Direct (Yandex’s PPC […]
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Year: 6, Month: 3, Week: 2, Day: 6 This one barely needs extra text — I’ll quote the report. “Traffic (full period: 22 May to 3 June)Spend: RUB 12,955Applications: 82Average cost per application: RUB 158 Most likely tomorrow or the day after we’ll need new ad creatives, these have already burned out. We’ll launch new […]
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Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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