Building a clear and trustworthy brand identity that supports recognition, meaning, and long-term growth.
Sydney Sweeney and “Flight” When someone writes, “Wait, why have we even normalised seeing clothes only on perfectly built, Photoshopped people?” — that question usually hides a more basic blind spot: what a brand actually sells. It hits hardest in B2C, in brutal categories, in mass segments where product utility stopped being unique years ago. […]
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The naming Digital Science Team (DST) once plugged a clarity gap in a neat way: “digital science, team” — you instantly get what we do. In practice, when I came up with that name, I moved a bit too fast and went straight for the obvious, so it would be unambiguously clear what we are, […]
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I’ll say it right away: positioning is not an easy thing. Most likely you won’t “solve” it in one attempt. This article is meant to push you into doing the work. How your positioning will take shape Why positioning matters Positioning exists to help you stand out. In everyday language, people call it “differentiating from […]
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1. Why did I need this tool? In digital marketing, just like in its “ancestor”, a lot depends on the specialist’s background. Especially if it’s not your first profession. I studied philosophy, spent 10 years in IT, and I ran into a problem: a USP — a unique selling proposition (УТП; unique selling proposition) burns out fast if you don’t […]
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EasyLife online platform promotion strategy About the project We’ve already met the EasyLife brand before. In April 2022. The results of that meeting are described in this VK case study (VK / VKontakte — the biggest social network in Russia; think “local Facebook”). I’ll briefly recap them here: Back then, we spent next to nothing […]
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About the project Ne.Studio is a design studio — a team of specialists in graphic design, branding, and web design. Our teams had already crossed paths, and the design of our own community was crafted by the professional hands at Ne.Studio. This is the kind of thing you judge with your eyes, so take a […]
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Who and what is “Panoramic Roof”? It’s a company that gives people a legal way to see Saint Petersburg from a panoramic rooftop viewpoint on the building that currently hosts Nevsky Centre (a large shopping mall on Nevsky Prospekt in Saint Petersburg). There used to be more rooftops available, yet after a few messy incidents […]
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