Tag: RTB Advertising

Programmatic advertising that automates banner placements across platforms to improve ROI.

Don’t try to avoid paying Yandex

Don’t try to avoid paying Yandex

Let me try to explain, in a short article, why you need to spend money on Yandex auctions first — and only then even think about “paying only for conversions”. (Yandex is Russia’s largest search ecosystem; Yandex Direct is its ads platform, similar in role to Google Ads.) Nice to meet you — I’m Bogdan. […]

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Panoramic Roof: Full Rebrand & Repositioning in One Month

Panoramic Roof: Full Rebrand & Repositioning in One Month

Who and what is “Panoramic Roof”? It’s a company that gives people a legal way to see Saint Petersburg from a panoramic rooftop viewpoint on the building that currently hosts Nevsky Centre (a large shopping mall on Nevsky Prospekt in Saint Petersburg). There used to be more rooftops available, yet after a few messy incidents […]

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