Practical frameworks and structured approaches for working with business, marketing, and growth challenges.
This article is about how to use SWOT analysis effectively to grow a business. So what is “analysis”, actually? Numbers are not analysis Text is not analysis So is interpretation analysis? A proper definition of analysis Analysis is usually performed using specific methods and procedures that ensure consistency, reliability, and objectivity of the results. During […]
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Let me explain it “on fingers” one more time. A marketing framework is a “working marketing frame” — from English frame (a frame) and work (work). Work is not a wolf. Work is… “work”. Why is it a working marketing frame? Because its тезисы-пункты (thesis-points) give your thinking a direction: they drop the right concepts […]
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1. Why did I need this tool? In digital marketing, just like in its “ancestor”, a lot depends on the specialist’s background. Especially if it’s not your first profession. I studied philosophy, spent 10 years in IT, and I ran into a problem: a USP — a unique selling proposition (УТП; unique selling proposition) burns out fast if you don’t […]
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Foundation A marketing framework is, in plain language, a “working frame” for marketing. There are HUNDREDS of marketing frameworks. 4C and 4P are the ones we use in our approach for these reasons: First, they’re simple frameworks for building a strategic base for a brand. Second, they work like binocular vision. Both frameworks describe the same reality, […]
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