Defining a clear market position that helps a business stand out, communicate value, and be understood by the right audience.
The naming Digital Science Team (DST) once plugged a clarity gap in a neat way: “digital science, team” — you instantly get what we do. In practice, when I came up with that name, I moved a bit too fast and went straight for the obvious, so it would be unambiguously clear what we are, […]
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I’ll say it right away: positioning is not an easy thing. Most likely you won’t “solve” it in one attempt. This article is meant to push you into doing the work. How your positioning will take shape Why positioning matters Positioning exists to help you stand out. In everyday language, people call it “differentiating from […]
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