Creative concepts and visual solutions that make advertising memorable, clear, and performance-driven.
Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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Year: 5, Month: 4, Week: 1, Day: 2 Six leads again for migration lawyers — and they appeared only after what we called a “failed launch” of audience tests. What was the point? We realised we hit the target from the start. Luck played a role. Law is a domain where people can move fast […]
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Let me explain it “on fingers” one more time. A marketing framework is a “working marketing frame” — from English frame (a frame) and work (work). Work is not a wolf. Work is… “work”. Why is it a working marketing frame? Because its тезисы-пункты (thesis-points) give your thinking a direction: they drop the right concepts […]
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Dear clients and executors (traffic managers, performance marketers, SMM folks), let’s try to stop this medieval bloodbath around “the creative is trash, the author is trash”. We’ll talk, specifically, about paid traffic. It’s common that the traffic manager makes the creative: the text, the image, or both. That is, the “creative”, exactly as I said. […]
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About the project in this case: These are “online psychologists” services like Alter, Yasno, and Zigmund.Online (Russian online therapy platforms). They call themselves “Easy Life Center”. Maybe one day I’ll write a fuller case about them (most likely, yes), but right now I’m focusing on the copy. Everything below is written in my voice: Creatives: […]
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