Using useful and relevant content to attract, educate, support, and move an audience toward decisions and action.
Year: 7, Month: 1, Week: 2, Day: 1 I haven’t even switched into “SEO mode” yet. No keyword research, no clustering, no dedicated query-based landing pages. I just installed Rank Math — an SEO plugin for WordPress (and my site is on WordPress) — and wrote blog posts in a way that kept the text […]
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Year: 6, Month: 9, Week: 3, Day: 5 This Tale is about how bureaucracy in VK Ads (ads platform of VK, a Russian social network) slowed us down, while a channel on Yandex Zen (Yandex’s content platform) learned to walk on its own — supported by a careful “suction tube” from Yandex Direct (Yandex’s PPC […]
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To help this article travel beyond my own communities, I’ll add a bit of context about my background: I’m a philosophy-and-humanities guy, a self-taught tech nerd who drifted into art—and now I blend that with internet marketing and SMM (social media marketing). This piece is, at the same time, an explanation of what gamification is—and […]
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