Our ICE for Migration Leads (Beyond the US)

Year: 6, Month: 11, Week: 1, Day: 2

Leads we captured while the system was still being assembled mid-run.

We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export.

All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 to 02.01. We exported 16 leads manually and passed them through chat before a proper Google Sheets (online spreadsheet) export existed. One contact repeated, so unique count is 46.

Now about quality:

In the form export, 7 leads are marked as qualified. That’s roughly 22–23% of the form leads.
Qualified geography in the file: Israel — 4, USA — 2, Germany — 1.

For the other 15 early leads from chat, qualification wasn’t recorded in the files, so I don’t label them as qualified even if they felt alive.

Another honest detail: in one segment, out of 14 applications, only one person answered the phone. That one was very high quality — a business owner with real intent and a classic objection: “I’ll pay after I get the passport.” The client handled that objection and moved the person to a commercial proposal. That’s a strong marker.

Flow exists. Then the adult part of the funnel starts: response speed and lead processing.

We got this with strict hypothesis discipline. One idea at a time, clear scoring using ICE (Impact–Confidence–Ease scoring). A hypothesis is rated on three axes:
Impact — what it changes and how.
Confidence — how sure we are and why.
Ease — how easy it is to implement.

Then we sum the three numbers and divide by three to get the hypothesis rating.

After running, we do a hard evaluation: did it work, did it fail, what to do if it almost worked. We also keep a strict chain of comparisons test to test.

By mid-January we already had tested steps we can confidently repeat to generate more qualified leads. Total lead count at that point was 58.

Result you can apply: ICE discipline keeps testing clean and repeatable. Lead volume is only the first layer. Response speed and qualification turn that volume into revenue.