Leads from the First Launch (Migration Legal Services)

Year: 5, Month: 3, Week: 3, Day: 6

We got leads from the first launch, and for a moment it felt like legal services were a walk in the park.

Someone will tell me it isn’t. You need a working brain and steady hands to set up ads. I agree. Still, the main trick often lives in sequence — doing things in the right order, then letting the system show you the first signal.

Here is the exact sequence we ran:

1. We aligned internally as a team. We and the client agreed VK was the platform (major Russian social network), then debated: VK Ads (ads platform of VK) or the legacy cabinet.
2. Once we understood we’d work with narrow bases, we chose the legacy cabinet.
3. We collected review material from the client.
4. We analysed that material through JTBD (Jobs to be Done).
5. That gave us the copy angle — the “obvious truths” to say.
6. Same method helped us write headlines for test ads.
7. The client already had a lead form inside the community, so we used what existed.
8. We took competitor audiences and “thinned” them using the similarity percentage slider.
9. On the resulting ~20K audience we launched a split test with a lead-form CTA.
10. We got 4 leads and 2 subscribers.
11. From feedback, 2 leads were qualified and likely to convert into paid clients.
12. Total split-test cost: RUB 750.
13. Cost per qualified lead: RUB 375.

Our take: selling legal services means selling something with real demand. With clean execution and a good sequence, you can build an ad setup that starts producing while you’re still testing.

What do you think — does any of this look complicated?

Result you can apply: In high-demand services, sequence beats “fancy hacks.” One clear audience hypothesis, one clear offer, one lean split test, then scale after qualified replies appear.