The AI That “Sells to Everyone”
TW: strong language
Images are generated by DALL·E, Sora, Midjourney, Grok, ChatGPT (which routes the task to DALL·E).
Text is written by Grok, ChatGPT, DeepSeek. There are whole communities, Telegram channels, and courses that “teach” you how to earn money and do work with neural nets — the key part being: don’t do the work yourself, just collect the money yourself.
There’s AI-driven hiring now too. HR gets paid for finding the right candidate who will onboard and stick, while running CVs through models.
And now — f***ing hell — people want to hand over sales as well. Let the neural net sell, and the money goes to me!
I don’t understand why people hate their own business so much. Yes, I’m drawing a strawman. Strawmen are easy to beat. I’m doing it on purpose, because I want the point to land through grotesque exaggeration.
Sales — across every channel-level ROI model we’ve ever built — is the narrowest bottleneck. You tweak “sales conversion” by 1% in a unit economics formula and the whole picture suddenly looks a lot more joyful.
CPC isn’t that important when lead conversion exists. Lead conversion isn’t that important when you’ve got sales conversion. And the stronger your sales conversion is, the less you care about fluctuations in CPL and CPC.
So.
There’s a market narrative right now:
You can take sales.
And.
Hand them.
To an AI.
In practice, many of these offers hide something useful under the hood — a competent upgrade of existing processes with AI. But it’s packaged as: “Working sales through neural networks!”
I’m a techno-optimist about these tools. I use them constantly. The point is: technology should not be a substitute for process and outcome.
Here’s what a sane sales structure looks like:
- You start by handling leads manually.
- You turn their questions into an FAQ, publish it on the website, template your manager replies.
- You build an automated funnel in a chatbot (not AI yet) — where the FAQ becomes interactive and a human can join at any step.
- You accumulate interaction experience: chatbot + manager as a system. You study objections, friction, what people actually believe.
- You build an expanded FAQ — basically large documents covering all three stages of The Buyer’s Journey: Awareness, Consideration, Decision.
- And only then an AI assistant appears: it consults leads based on that documentation + the FAQ, and it alerts the manager at every interaction so the human can catch hallucinations. The human becomes the handler of the beast — stepping in where the FAQ or the Buyer’s Journey docs didn’t cover something. This loop never ends. It’s homeostatic.
And it looks like: “sales through AI!”
No.
That’s not sales through AI.
That’s optimising lead education through AI.
Because before this, you used business strategy, marketing strategy, and accumulated data to understand why people buy at all — how, and from whom — and why you, specifically.
If what you want is “selling through AI” as a shortcut…
Then honestly, smash your business into the wall and stop pretending. At least sign the confession: you only want money from clients, and you don’t give a damn about creating value for them.