Repatriant Case Study
An immigration services marketing case study: website, Meta and Google Ads, analytics, lead qualification, results, and lessons from a two-month launch.
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Tag: Value Exchange Ecosystem
TQO’s methodology hub for understanding marketing as a living system of value exchange between a brand and its audience, connecting growth, customer journeys, demand capture and conversion.
How Renting a Cordless Drill Turned Into an Audit of Two Websites
Year: 7, Month: 5, Week: 2, Day: 1 This whole story started with a perfectly ordinary household task — and somehow, I ended up getting paid too. I needed a cordless drill, so I messaged Tools 4 Rent again.(This takes place in Georgia, and the owner is Russian-speaking.) The website listed an address in Tbilisi. […]
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A small result in the numbers — a big step for the whole brand
Year: 7, Month: 2, Week: 4, Day: 7 For How To Wine, these two leads are a major breakthrough. Up to this point, the brand had only been actively promoting and selling B2C events. There was at least some working skeleton there: how to think about the product, how to present it, how to talk […]
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Potential Whales at $0.44 for an OnlyFans Model
Author’s Preface My name is Bogdan. I run the agency. There is a line I did not come up with lightly. It became our mission: to seek truth between the one who gives and the one who seeks. Between the person who puts themselves out there and takes the risk, and the person who comes looking […]
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Test in a Day, Sales in a Week
Year: 6, Month: 12, Week: 2, Day: 5 Imagine: you built an event landing page in a couple of days (a proven template helps), and you have 10 days left to sell. Location: London. Ad platform: Meta Ads (Facebook/Instagram ads; restricted in Russia). Niche: event industry, specifically a wine event. These tickets belong to the […]
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Our ICE for Migration Leads (Beyond the US)
Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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When the Founder Is Ready for the Marathon
Year: 6, Month: 9, Week: 4, Day: 1 This Tale is about how wine events in London slowly move away from “sprints before launch,” and how Meta Ads (Facebook/Instagram ads; restricted in Russia) can settle into calm, working rhythm. That state lets you assemble the funnel and the site with a cool head. The project […]
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Marketers vs Dead Clicks
Year: 6, Month: 9, Week: 3, Day: 5 This Tale is about how bureaucracy in VK Ads (ads platform of VK, a Russian social network) slowed us down, while a channel on Yandex Zen (Yandex’s content platform) learned to walk on its own — supported by a careful “suction tube” from Yandex Direct (Yandex’s PPC […]
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How to Shoot Yourself in the Foot?
Year: 5, Month: 2, Week: 2, Day: 5 We almost had a dentistry case that turned into a live lesson on how to waste time and money. The client came to us right before New Year 2024. We even moved the payment date to meet them halfway. They arrived with two landing pages. Small spoiler: […]
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RPA Marketing Case Study: 8 Months of Testing, Then Back to the Right Strategy
About the project “Russian software vendor, RPA technology”: promoting an RPA software-robot platform Due to an NDA (non-disclosure agreement) and approvals for publishing this case, we had to blur and slightly modify some screenshots, and replace the real name with the one agreed with the company. “Over 8 months, or 1,620 person-hours (almost a full […]
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