Repatriant Case Study
An immigration services marketing case study: website, Meta and Google Ads, analytics, lead qualification, results, and lessons from a two-month launch.
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Tag: Customer Research
Systematic research into customers, their contexts, behavior, needs, language, expectations, barriers, and decision-making.
A small result in the numbers — a big step for the whole brand
Year: 7, Month: 2, Week: 4, Day: 7 For How To Wine, these two leads are a major breakthrough. Up to this point, the brand had only been actively promoting and selling B2C events. There was at least some working skeleton there: how to think about the product, how to present it, how to talk […]
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Potential Whales at $0.44 for an OnlyFans Model
Author’s Preface My name is Bogdan. I run the agency. There is a line I did not come up with lightly. It became our mission: to seek truth between the one who gives and the one who seeks. Between the person who puts themselves out there and takes the risk, and the person who comes looking […]
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Leads from the First Launch (Migration Legal Services)
Year: 5, Month: 3, Week: 3, Day: 6 We got leads from the first launch, and for a moment it felt like legal services were a walk in the park. Someone will tell me it isn’t. You need a working brain and steady hands to set up ads. I agree. Still, the main trick often […]
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RPA Marketing Case Study: 8 Months of Testing, Then Back to the Right Strategy
About the project “Russian software vendor, RPA technology”: promoting an RPA software-robot platform Due to an NDA (non-disclosure agreement) and approvals for publishing this case, we had to blur and slightly modify some screenshots, and replace the real name with the one agreed with the company. “Over 8 months, or 1,620 person-hours (almost a full […]
Read moreWord of Mouth and Responsibility
When you want to make a simply decent choice, you ask people you know. When you want to make the best one, you go deep — you dig with your own hands, research, compare. Word of mouth isn’t really a decision tool. It’s a way to avoid deciding. This spring we puffed up a bit […]
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How to use SWOT analysis effectively to grow
This article is about how to use SWOT analysis effectively to grow a business. So what is “analysis”, actually? Numbers are not analysis Text is not analysis So is interpretation analysis? A proper definition of analysis Analysis is usually performed using specific methods and procedures that ensure consistency, reliability, and objectivity of the results. During […]
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How to work with positioning
I’ll say it right away: positioning is not an easy thing. Most likely you won’t “solve” it in one attempt. This article is meant to push you into doing the work. How your positioning will take shape Why positioning matters Positioning exists to help you stand out. In everyday language, people call it “differentiating from […]
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Marketing Frameworks for Creatives
Let me explain it “on fingers” one more time. A marketing framework is a “working marketing frame” — from English frame (a frame) and work (work). Work is not a wolf. Work is… “work”. Why is it a working marketing frame? Because its тезисы-пункты (thesis-points) give your thinking a direction: they drop the right concepts […]
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How to work with the “square” of target audience measurement”
This is a dry HOWTO instruction on how to work with the “square” of target audience (TA) measurement — and why it’s even a “square”.Essentially, this is a published slide deck: slides, broken into parts, plus a few explanatory comments about each slide. Terms, and why they’re called that What’s the difference? What is “target-audience […]
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