Systematic research into customers, their contexts, behavior, needs, language, expectations, barriers, and decision-making.
This article answers these questions: – How do you work with positive and negative customer reviews? – How do you use customer reviews to promote a company? General notes: Let’s first look at reviews through the lens of the customer journey, including customer experience (CX). 1. First, a potential customer feels they have a need: […]
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1. Why did I need this tool? In digital marketing, just like in its “ancestor”, a lot depends on the specialist’s background. Especially if it’s not your first profession. I studied philosophy, spent 10 years in IT, and I ran into a problem: a USP — a unique selling proposition (УТП; unique selling proposition) burns out fast if you don’t […]
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Foundation A marketing framework is, in plain language, a “working frame” for marketing. There are HUNDREDS of marketing frameworks. 4C and 4P are the ones we use in our approach for these reasons: First, they’re simple frameworks for building a strategic base for a brand. Second, they work like binocular vision. Both frameworks describe the same reality, […]
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About the project in this case: These are “online psychologists” services like Alter, Yasno, and Zigmund.Online (Russian online therapy platforms). They call themselves “Easy Life Center”. Maybe one day I’ll write a fuller case about them (most likely, yes), but right now I’m focusing on the copy. Everything below is written in my voice: Creatives: […]
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EasyLife online platform promotion strategy About the project We’ve already met the EasyLife brand before. In April 2022. The results of that meeting are described in this VK case study (VK / VKontakte — the biggest social network in Russia; think “local Facebook”). I’ll briefly recap them here: Back then, we spent next to nothing […]
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About the project At the client’s request, we can’t disclose the nickname. So we’ll use a codename for clarity and a cleaner story. Let it be “Riri”. Ethical stance Why would a marketing agency like ours even take on this project? Our slogan is sales = love*truth². Love, as humanism, when working with OnlyFans models, […]
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Who and what is “Panoramic Roof”? It’s a company that gives people a legal way to see Saint Petersburg from a panoramic rooftop viewpoint on the building that currently hosts Nevsky Centre (a large shopping mall on Nevsky Prospekt in Saint Petersburg). There used to be more rooftops available, yet after a few messy incidents […]
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The advantage of the conversion-funnel framework called “The Buyer’s Journey” is in one simple idea: strictly speaking, it isn’t a funnel model.It’s a set of psycho-logical checkpoints in the customer’s decision to buy.Both psycho and logical. After gathering a group of psychologists and coaches (in the Russian market, “coach” often means a life/business coach, not […]
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