The naming Digital Science Team (DST) once plugged a clarity gap in a neat way: “digital science, team” — you instantly get what we do. In practice, when I came up with that name, I moved a bit too fast and went straight for the obvious, so it would be unambiguously clear what we are, […]
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Let me try to explain, in a short article, why you need to spend money on Yandex auctions first — and only then even think about “paying only for conversions”. (Yandex is Russia’s largest search ecosystem; Yandex Direct is its ads platform, similar in role to Google Ads.) Nice to meet you — I’m Bogdan. […]
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Let me explain it “on fingers” one more time. A marketing framework is a “working marketing frame” — from English frame (a frame) and work (work). Work is not a wolf. Work is… “work”. Why is it a working marketing frame? Because its тезисы-пункты (thesis-points) give your thinking a direction: they drop the right concepts […]
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Dear clients and executors (traffic managers, performance marketers, SMM folks), let’s try to stop this medieval bloodbath around “the creative is trash, the author is trash”. We’ll talk, specifically, about paid traffic. It’s common that the traffic manager makes the creative: the text, the image, or both. That is, the “creative”, exactly as I said. […]
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To help this article travel beyond my own communities, I’ll add a bit of context about my background: I’m a philosophy-and-humanities guy, a self-taught tech nerd who drifted into art—and now I blend that with internet marketing and SMM (social media marketing). This piece is, at the same time, an explanation of what gamification is—and […]
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This article answers these questions: – How do you work with positive and negative customer reviews? – How do you use customer reviews to promote a company? General notes: Let’s first look at reviews through the lens of the customer journey, including customer experience (CX). 1. First, a potential customer feels they have a need: […]
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About the project in this case: These are “online psychologists” services like Alter, Yasno, and Zigmund.Online (Russian online therapy platforms). They call themselves “Easy Life Center”. Maybe one day I’ll write a fuller case about them (most likely, yes), but right now I’m focusing on the copy. Everything below is written in my voice: Creatives: […]
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EasyLife online platform promotion strategy About the project We’ve already met the EasyLife brand before. In April 2022. The results of that meeting are described in this VK case study (VK / VKontakte — the biggest social network in Russia; think “local Facebook”). I’ll briefly recap them here: Back then, we spent next to nothing […]
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About the project At the client’s request, we can’t disclose the nickname. So we’ll use a codename for clarity and a cleaner story. Let it be “Riri”. Ethical stance Why would a marketing agency like ours even take on this project? Our slogan is sales = love*truth². Love, as humanism, when working with OnlyFans models, […]
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About the project in this case study Alyona Yermolina is a strong expert in her niche. She came up with both a lead magnet and an intensive course. She’s been on the market for a long time, and that’s a big part of why this case worked.At the same time, the “Adult English” project is […]
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