Methods for identifying where a growth system is working, underperforming, constrained, or producing misleading signals.
Author’s Preface My name is Bogdan. I run the agency. There is a line I did not come up with lightly. It became our mission: to seek truth between the one who gives and the one who seeks. Between the person who puts themselves out there and takes the risk, and the person who comes looking […]
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Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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Year: 6, Month: 9, Week: 3, Day: 5 This Tale is about how bureaucracy in VK Ads (ads platform of VK, a Russian social network) slowed us down, while a channel on Yandex Zen (Yandex’s content platform) learned to walk on its own — supported by a careful “suction tube” from Yandex Direct (Yandex’s PPC […]
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Year: 6, Month: 3, Week: 2, Day: 6 This one barely needs extra text — I’ll quote the report. “Traffic (full period: 22 May to 3 June)Spend: RUB 12,955Applications: 82Average cost per application: RUB 158 Most likely tomorrow or the day after we’ll need new ad creatives, these have already burned out. We’ll launch new […]
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Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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Year: 5, Month: 5, Week: 1, Day: 3 The client chose a classic path. It works. Measurement is the hard part. The goal was simple: grow a VK community (major Russian social network) for a luxury lingerie brand by acquiring subscribers. We value subscribers differently depending on the niche. The lower the chance that a […]
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Year: 5, Month: 4, Week: 1, Day: 2 Six leads again for migration lawyers — and they appeared only after what we called a “failed launch” of audience tests. What was the point? We realised we hit the target from the start. Luck played a role. Law is a domain where people can move fast […]
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Year: 5, Month: 2, Week: 2, Day: 5 We almost had a dentistry case that turned into a live lesson on how to waste time and money. The client came to us right before New Year 2024. We even moved the payment date to meet them halfway. They arrived with two landing pages. Small spoiler: […]
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About the project “Russian software vendor, RPA technology”: promoting an RPA software-robot platform Due to an NDA (non-disclosure agreement) and approvals for publishing this case, we had to blur and slightly modify some screenshots, and replace the real name with the one agreed with the company. “Over 8 months, or 1,620 person-hours (almost a full […]
Read moreI have a stubborn belief: clients who don’t read our reports behave like a classic angry Pinocchio — carving their own problems with their own hands. Why? Because our report isn’t a formality. It’s a decision-making tool. And a decision made without data is like jumping with a parachute while blindfolded. Maybe you’ll get lucky. […]
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