Methods for identifying where a growth system is working, underperforming, constrained, or producing misleading signals.
I’ve had two consultations. In the first one, it was predictable: they weren’t thinking about this. In the second one… I honestly don’t even know what to say. This is, once again, about qualified leads. So I’ll repeat my “qualified lead square” just in case: In both consultations we talked about the conversion funnel: how […]
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Dear clients and executors (traffic managers, performance marketers, SMM folks), let’s try to stop this medieval bloodbath around “the creative is trash, the author is trash”. We’ll talk, specifically, about paid traffic. It’s common that the traffic manager makes the creative: the text, the image, or both. That is, the “creative”, exactly as I said. […]
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About the project Ne.Studio is a design studio — a team of specialists in graphic design, branding, and web design. Our teams had already crossed paths, and the design of our own community was crafted by the professional hands at Ne.Studio. This is the kind of thing you judge with your eyes, so take a […]
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And how it eventually slid into growth stagnation. About the project in this case: Evgeniy Sevastyanov is a manager and business owner. He is the author of the book “System Management in Practice”. In his Telegram (TG) channel (Telegram is a messaging app with public channels; big in Russia and Eastern Europe), Evgeniy posts practical […]
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