How existing demand is identified, reached, and converted across search, advertising, content, and other acquisition channels.
Year: 6, Month: 3, Week: 2, Day: 6 This one barely needs extra text — I’ll quote the report. “Traffic (full period: 22 May to 3 June)Spend: RUB 12,955Applications: 82Average cost per application: RUB 158 Most likely tomorrow or the day after we’ll need new ad creatives, these have already burned out. We’ll launch new […]
Read more
Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
Read more
Year: 5, Month: 5, Week: 1, Day: 3 The client chose a classic path. It works. Measurement is the hard part. The goal was simple: grow a VK community (major Russian social network) for a luxury lingerie brand by acquiring subscribers. We value subscribers differently depending on the niche. The lower the chance that a […]
Read more
Year: 5, Month: 4, Week: 1, Day: 2 Six leads again for migration lawyers — and they appeared only after what we called a “failed launch” of audience tests. What was the point? We realised we hit the target from the start. Luck played a role. Law is a domain where people can move fast […]
Read more
Year: 5, Month: 3, Week: 3, Day: 6 We got leads from the first launch, and for a moment it felt like legal services were a walk in the park. Someone will tell me it isn’t. You need a working brain and steady hands to set up ads. I agree. Still, the main trick often […]
Read more
Year: 3, Month: 9, Week: 1, Day: 2 In the middle of winter 2023, a client from our recurring management projects gave us a boss-level task: they wanted 3,000 subscribers per month instead of 1,000, while keeping the same price we had been hitting for four months straight: RUB 70 per subscriber on average. We […]
Read more
Year: 5, Month: 2, Week: 2, Day: 5 We almost had a dentistry case that turned into a live lesson on how to waste time and money. The client came to us right before New Year 2024. We even moved the payment date to meet them halfway. They arrived with two landing pages. Small spoiler: […]
Read more
About the project “Russian software vendor, RPA technology”: promoting an RPA software-robot platform Due to an NDA (non-disclosure agreement) and approvals for publishing this case, we had to blur and slightly modify some screenshots, and replace the real name with the one agreed with the company. “Over 8 months, or 1,620 person-hours (almost a full […]
Read moreQuick preface: when I started, the Codex AI Agent (code-writing agent) didn’t exist yet. And even when it appeared, it took me a while to truly “get it.” These days I do the same kind of work about 10× faster, and it usually takes me around 1–2 weeks. Still, the longer path you’ll read below […]
Read moreTW: strong language Images are generated by DALL·E, Sora, Midjourney, Grok, ChatGPT (which routes the task to DALL·E). Text is written by Grok, ChatGPT, DeepSeek. There are whole communities, Telegram channels, and courses that “teach” you how to earn money and do work with neural nets — the key part being: don’t do the work […]
Read moreChoose which optional categories you want to allow. Essential cookies are always enabled.