Repatriant Case Study
An immigration services marketing case study: website, Meta and Google Ads, analytics, lead qualification, results, and lessons from a two-month launch.
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Tag: Conversion Path
The sequence of steps, touchpoints, and decisions that move a person from initial interest toward a meaningful action or conversion.
How Renting a Cordless Drill Turned Into an Audit of Two Websites
Year: 7, Month: 5, Week: 2, Day: 1 This whole story started with a perfectly ordinary household task — and somehow, I ended up getting paid too. I needed a cordless drill, so I messaged Tools 4 Rent again.(This takes place in Georgia, and the owner is Russian-speaking.) The website listed an address in Tbilisi. […]
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Potential Whales at $0.44 for an OnlyFans Model
Author’s Preface My name is Bogdan. I run the agency. There is a line I did not come up with lightly. It became our mission: to seek truth between the one who gives and the one who seeks. Between the person who puts themselves out there and takes the risk, and the person who comes looking […]
Read moreHow long it takes to build a website / Captain’s log, entry 32
Stardate: 26169.9 A quick note for context: if you’re B2B, like we are, a website earns its keep when it works as a clean presentation point and a reliable lead-gen hub.I got to that the long way round: Anyway, Codex + GitHub version control is a different universe in terms of effectiveness.I learned git in […]
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Test in a Day, Sales in a Week
Year: 6, Month: 12, Week: 2, Day: 5 Imagine: you built an event landing page in a couple of days (a proven template helps), and you have 10 days left to sell. Location: London. Ad platform: Meta Ads (Facebook/Instagram ads; restricted in Russia). Niche: event industry, specifically a wine event. These tickets belong to the […]
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WordPress Built Faster Than Tilda
Year: 6, Month: 10, Week: 4, Day: 1 This Tale is about speed that became possible only recently: a WordPress site built in five days to ~90% readiness. A couple of years ago, that speed would have required a full dev team. We needed a site in the legal/migration niche, built for growth, scaling, SEO, […]
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Marketers vs Dead Clicks
Year: 6, Month: 9, Week: 3, Day: 5 This Tale is about how bureaucracy in VK Ads (ads platform of VK, a Russian social network) slowed us down, while a channel on Yandex Zen (Yandex’s content platform) learned to walk on its own — supported by a careful “suction tube” from Yandex Direct (Yandex’s PPC […]
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When CTR Makes a Lead Cheaper
Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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The Proven Power of Copy
Year: 5, Month: 4, Week: 1, Day: 2 Six leads again for migration lawyers — and they appeared only after what we called a “failed launch” of audience tests. What was the point? We realised we hit the target from the start. Luck played a role. Law is a domain where people can move fast […]
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How to Shoot Yourself in the Foot?
Year: 5, Month: 2, Week: 2, Day: 5 We almost had a dentistry case that turned into a live lesson on how to waste time and money. The client came to us right before New Year 2024. We even moved the payment date to meet them halfway. They arrived with two landing pages. Small spoiler: […]
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