Practical insights, guides, and materials designed to help improve marketing strategies and achieve better results.
Act I: The Diva Meet Barbra Streisand. And yes — Barbra, not Barbara. Barbra, these are people. People, this is Barbra. Nice to meet you all. As we say in Russian: “a sportswoman, a komsomolka (member of Komsomol; Soviet youth organisation), and simply a beauty!” (A very old catchphrase — meaning: she’s got it all.) […]
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1. Why did I need this tool? In digital marketing, just like in its “ancestor”, a lot depends on the specialist’s background. Especially if it’s not your first profession. I studied philosophy, spent 10 years in IT, and I ran into a problem: a USP — a unique selling proposition (УТП; unique selling proposition) burns out fast if you don’t […]
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Foundation A marketing framework is, in plain language, a “working frame” for marketing. There are HUNDREDS of marketing frameworks. 4C and 4P are the ones we use in our approach for these reasons: First, they’re simple frameworks for building a strategic base for a brand. Second, they work like binocular vision. Both frameworks describe the same reality, […]
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The advantage of the conversion-funnel framework called “The Buyer’s Journey” is in one simple idea: strictly speaking, it isn’t a funnel model.It’s a set of psycho-logical checkpoints in the customer’s decision to buy.Both psycho and logical. After gathering a group of psychologists and coaches (in the Russian market, “coach” often means a life/business coach, not […]
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