Open-source intelligence used in customer and market research to collect and connect publicly available evidence about people, companies, markets, and behavior.
Author’s Preface My name is Bogdan. I run the agency. There is a line I did not come up with lightly. It became our mission: to seek truth between the one who gives and the one who seeks. Between the person who puts themselves out there and takes the risk, and the person who comes looking […]
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This article is about how to use SWOT analysis effectively to grow a business. So what is “analysis”, actually? Numbers are not analysis Text is not analysis So is interpretation analysis? A proper definition of analysis Analysis is usually performed using specific methods and procedures that ensure consistency, reliability, and objectivity of the results. During […]
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This is a dry HOWTO instruction on how to work with the “square” of target audience (TA) measurement — and why it’s even a “square”.Essentially, this is a published slide deck: slides, broken into parts, plus a few explanatory comments about each slide. Terms, and why they’re called that What’s the difference? What is “target-audience […]
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This article answers these questions: – How do you work with positive and negative customer reviews? – How do you use customer reviews to promote a company? General notes: Let’s first look at reviews through the lens of the customer journey, including customer experience (CX). 1. First, a potential customer feels they have a need: […]
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