The process of attracting and qualifying high-quality leads through digital channels and paid campaigns.
And how it eventually slid into growth stagnation. About the project in this case: Evgeniy Sevastyanov is a manager and business owner. He is the author of the book “System Management in Practice”. In his Telegram (TG) channel (Telegram is a messaging app with public channels; big in Russia and Eastern Europe), Evgeniy posts practical […]
Read more
The advantage of the conversion-funnel framework called “The Buyer’s Journey” is in one simple idea: strictly speaking, it isn’t a funnel model.It’s a set of psycho-logical checkpoints in the customer’s decision to buy.Both psycho and logical. After gathering a group of psychologists and coaches (in the Russian market, “coach” often means a life/business coach, not […]
Read more