Pages designed around a specific audience, intent, offer, or action, with a clear role inside the conversion path.
Year: 7, Month: 5, Week: 2, Day: 1 This whole story started with a perfectly ordinary household task — and somehow, I ended up getting paid too. I needed a cordless drill, so I messaged Tools 4 Rent again.(This takes place in Georgia, and the owner is Russian-speaking.) The website listed an address in Tbilisi. […]
Read moreStardate: 26169.9 A quick note for context: if you’re B2B, like we are, a website earns its keep when it works as a clean presentation point and a reliable lead-gen hub.I got to that the long way round: Anyway, Codex + GitHub version control is a different universe in terms of effectiveness.I learned git in […]
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Year: 6, Month: 12, Week: 2, Day: 5 Imagine: you built an event landing page in a couple of days (a proven template helps), and you have 10 days left to sell. Location: London. Ad platform: Meta Ads (Facebook/Instagram ads; restricted in Russia). Niche: event industry, specifically a wine event. These tickets belong to the […]
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Year: 6, Month: 10, Week: 4, Day: 1 This Tale is about speed that became possible only recently: a WordPress site built in five days to ~90% readiness. A couple of years ago, that speed would have required a full dev team. We needed a site in the legal/migration niche, built for growth, scaling, SEO, […]
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Year: 5, Month: 2, Week: 2, Day: 5 We almost had a dentistry case that turned into a live lesson on how to waste time and money. The client came to us right before New Year 2024. We even moved the payment date to meet them halfway. They arrived with two landing pages. Small spoiler: […]
Read moreQuick preface: when I started, the Codex AI Agent (code-writing agent) didn’t exist yet. And even when it appeared, it took me a while to truly “get it.” These days I do the same kind of work about 10× faster, and it usually takes me around 1–2 weeks. Still, the longer path you’ll read below […]
Read moreThe client decided the website should be built with other contractors. I get it. Even with our (or my) stronger skills in AI tools and site-building, a dedicated web designer will often be better. They can use AI too, and so on. BUT! THE PROBLEM ISN’T HARD SKILLS. 🙂 It never is. The point is […]
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Promoting a ceramic artist via Instagram + site.digital (a Russian “website builder / landing platform” ecosystem) This case happened before I, as the owner and founder, started building an actual team. Back then I only had an assistant, Natasha, and a designer I knew — Varya. There was no “us”. Still, I’ll present it as […]
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Project overview Luxury lingerie under the MissTease brand. Average order value: €108 (≈ RUB 10,762.85 at the FX rate at the time of the case — included here as a reference for a Russian-speaking team and reporting). Starting point They have an active Instagram* account with 200K followers, but it’s run with a focus on […]
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