Jobs to Be Done thinking: understanding what progress a person is trying to make and what they effectively hire a product, service, or solution to accomplish.
A joke of mine did pretty well: “Actually, vibe coding has been around since programming languages first appeared. It’s just that back then, the people doing the vibe coding were software clients and project managers. And instead of neural networks, they used programmers.” As I’m writing this, it has 28,300 views, 416 likes, 16 reposts, […]
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Case Summary We were hired to lower Instagram follower acquisition costs and improve downstream conversion into OnlyFans. The project quickly evolved into a harder question: could paid acquisition help us identify higher-value fans instead of simply bringing in cheap followers? Across 27 Meta launches, we spent $293.25 and acquired 760 Instagram followers at a median […]
Read moreSydney Sweeney and “Flight” When someone writes, “Wait, why have we even normalised seeing clothes only on perfectly built, Photoshopped people?” — that question usually hides a more basic blind spot: what a brand actually sells. It hits hardest in B2C, in brutal categories, in mass segments where product utility stopped being unique years ago. […]
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This article answers these questions: – How do you work with positive and negative customer reviews? – How do you use customer reviews to promote a company? General notes: Let’s first look at reviews through the lens of the customer journey, including customer experience (CX). 1. First, a potential customer feels they have a need: […]
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About the project At the client’s request, we can’t disclose the nickname. So we’ll use a codename for clarity and a cleaner story. Let it be “Riri”. Ethical stance Why would a marketing agency like ours even take on this project? Our slogan is sales = love*truth². Love, as humanism, when working with OnlyFans models, […]
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