Customer and stakeholder interviews used to uncover motivations, language, expectations, barriers, experiences, and decision logic.
Year: 7, Month: 2, Week: 4, Day: 7 For How To Wine, these two leads are a major breakthrough. Up to this point, the brand had only been actively promoting and selling B2C events. There was at least some working skeleton there: how to think about the product, how to present it, how to talk […]
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Year: 5, Month: 2, Week: 2, Day: 5 We almost had a dentistry case that turned into a live lesson on how to waste time and money. The client came to us right before New Year 2024. We even moved the payment date to meet them halfway. They arrived with two landing pages. Small spoiler: […]
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1. Why did I need this tool? In digital marketing, just like in its “ancestor”, a lot depends on the specialist’s background. Especially if it’s not your first profession. I studied philosophy, spent 10 years in IT, and I ran into a problem: a USP — a unique selling proposition (УТП; unique selling proposition) burns out fast if you don’t […]
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