Repatriant Case Study
An immigration services marketing case study: website, Meta and Google Ads, analytics, lead qualification, results, and lessons from a two-month launch.
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Tag: Growth Systems & Measurable Growth
Research and field notes on growth as a system: measurable improvement, HADI experiments, stability, growth loops, diagnostics, lead quality, and the difference between a spike and sustainable growth.
Potential Whales at $0.44 for an OnlyFans Model
Author’s Preface My name is Bogdan. I run the agency. There is a line I did not come up with lightly. It became our mission: to seek truth between the one who gives and the one who seeks. Between the person who puts themselves out there and takes the risk, and the person who comes looking […]
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Test in a Day, Sales in a Week
Year: 6, Month: 12, Week: 2, Day: 5 Imagine: you built an event landing page in a couple of days (a proven template helps), and you have 10 days left to sell. Location: London. Ad platform: Meta Ads (Facebook/Instagram ads; restricted in Russia). Niche: event industry, specifically a wine event. These tickets belong to the […]
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Our ICE for Migration Leads (Beyond the US)
Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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WordPress Built Faster Than Tilda
Year: 6, Month: 10, Week: 4, Day: 1 This Tale is about speed that became possible only recently: a WordPress site built in five days to ~90% readiness. A couple of years ago, that speed would have required a full dev team. We needed a site in the legal/migration niche, built for growth, scaling, SEO, […]
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When the Founder Is Ready for the Marathon
Year: 6, Month: 9, Week: 4, Day: 1 This Tale is about how wine events in London slowly move away from “sprints before launch,” and how Meta Ads (Facebook/Instagram ads; restricted in Russia) can settle into calm, working rhythm. That state lets you assemble the funnel and the site with a cool head. The project […]
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Marketers vs Dead Clicks
Year: 6, Month: 9, Week: 3, Day: 5 This Tale is about how bureaucracy in VK Ads (ads platform of VK, a Russian social network) slowed us down, while a channel on Yandex Zen (Yandex’s content platform) learned to walk on its own — supported by a careful “suction tube” from Yandex Direct (Yandex’s PPC […]
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82 Applications in Migration Law
Year: 6, Month: 3, Week: 2, Day: 6 This one barely needs extra text — I’ll quote the report. “Traffic (full period: 22 May to 3 June)Spend: RUB 12,955Applications: 82Average cost per application: RUB 158 Most likely tomorrow or the day after we’ll need new ad creatives, these have already burned out. We’ll launch new […]
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When CTR Makes a Lead Cheaper
Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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Expensive First, Cheaper Later
Year: 5, Month: 5, Week: 1, Day: 3 The client chose a classic path. It works. Measurement is the hard part. The goal was simple: grow a VK community (major Russian social network) for a luxury lingerie brand by acquiring subscribers. We value subscribers differently depending on the niche. The lower the chance that a […]
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