Evidence-based representations of meaningful buyer groups, built from their context, motivations, behavior, needs, and decision patterns.
Year: 7, Month: 2, Week: 4, Day: 7 For How To Wine, these two leads are a major breakthrough. Up to this point, the brand had only been actively promoting and selling B2C events. There was at least some working skeleton there: how to think about the product, how to present it, how to talk […]
Read moreLet’s talk about the elephant in the room. About the natural selection of the free market. This idea did not come to me immediately. For quite a long time I was looking at what was happening in a very simplified way. I’m sharing this observation mainly for colleagues in the field — marketers, traffic managers, […]
Read moreSydney Sweeney and “Flight” When someone writes, “Wait, why have we even normalised seeing clothes only on perfectly built, Photoshopped people?” — that question usually hides a more basic blind spot: what a brand actually sells. It hits hardest in B2C, in brutal categories, in mass segments where product utility stopped being unique years ago. […]
Read moreTW: strong language Images are generated by DALL·E, Sora, Midjourney, Grok, ChatGPT (which routes the task to DALL·E). Text is written by Grok, ChatGPT, DeepSeek. There are whole communities, Telegram channels, and courses that “teach” you how to earn money and do work with neural nets — the key part being: don’t do the work […]
Read more
This is a dry HOWTO instruction on how to work with the “square” of target audience (TA) measurement — and why it’s even a “square”.Essentially, this is a published slide deck: slides, broken into parts, plus a few explanatory comments about each slide. Terms, and why they’re called that What’s the difference? What is “target-audience […]
Read moreChoose which optional categories you want to allow. Essential cookies are always enabled.