Tag: Value Proposition

SaaS Will (Not) Survive. One Marketer’s Take

SaaS Will (Not) Survive. One Marketer’s Take

A joke of mine did pretty well: “Actually, vibe coding has been around since programming languages first appeared. It’s just that back then, the people doing the vibe coding were software clients and project managers. And instead of neural networks, they used programmers.” As I’m writing this, it has 28,300 views, 416 likes, 16 reposts, […]

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How to Identify a UCP (УЦП; compelling value proposition)

How to Identify a UCP (УЦП; compelling value proposition)

1. Why did I need this tool? In digital marketing, just like in its “ancestor”, a lot depends on the specialist’s background. Especially if it’s not your first profession. I studied philosophy, spent 10 years in IT, and I ran into a problem: a USP — a unique selling proposition (УТП; unique selling proposition) burns out fast if you don’t […]

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