Tag: RTB Advertising

Programmatic advertising that automates banner placements across platforms to improve ROI.

Don’t try to avoid paying Yandex

Let me try to explain, in a short article, why you need to spend money on Yandex auctions first — and only then even think about “paying only for conversions”. (Yandex is Russia’s largest search ecosystem; Yandex Direct is its ads platform, similar in role to Google Ads.) Nice to meet you — I’m Bogdan. […]

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Panoramic Roof: Full Rebrand & Repositioning in One Month

Who and what is “Panoramic Roof”? It’s a company that gives people a legal way to see Saint Petersburg from a panoramic rooftop viewpoint on the building that currently hosts Nevsky Centre (a large shopping mall on Nevsky Prospekt in Saint Petersburg). There used to be more rooftops available, yet after a few messy incidents […]

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