Year: 5, Month: 3, Week: 3, Day: 6 We got leads from the first launch, and for a moment it felt like legal services were a walk in the park. Someone will tell me it isn’t. You need a working brain and steady hands to set up ads. I agree. Still, the main trick often […]
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Using “School of Rock” as an example (VK link; for readers outside Russia: VK is a major Russian social network, roughly comparable to a Facebook-style platform in how communities and comment threads work). Ethical disclaimer: I’m pointing to the source where I found this example because it’s already public. Any SMM specialist or paid-traffic manager […]
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This article answers these questions: – How do you work with positive and negative customer reviews? – How do you use customer reviews to promote a company? General notes: Let’s first look at reviews through the lens of the customer journey, including customer experience (CX). 1. First, a potential customer feels they have a need: […]
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Act I: The Diva Meet Barbra Streisand. And yes — Barbra, not Barbara. Barbra, these are people. People, this is Barbra. Nice to meet you all. As we say in Russian: “a sportswoman, a komsomolka (member of Komsomol; Soviet youth organisation), and simply a beauty!” (A very old catchphrase — meaning: she’s got it all.) […]
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