Re-engaging people who have already interacted with a brand, offer, ad, or website to support later stages of the decision process.
Year: 6, Month: 9, Week: 4, Day: 1 This Tale is about how wine events in London slowly move away from “sprints before launch,” and how Meta Ads (Facebook/Instagram ads; restricted in Russia) can settle into calm, working rhythm. That state lets you assemble the funnel and the site with a cool head. The project […]
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Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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And how it eventually slid into growth stagnation. About the project in this case: Evgeniy Sevastyanov is a manager and business owner. He is the author of the book “System Management in Practice”. In his Telegram (TG) channel (Telegram is a messaging app with public channels; big in Russia and Eastern Europe), Evgeniy posts practical […]
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