Let’s talk about the elephant in the room. About the natural selection of the free market. This idea did not come to me immediately. For quite a long time I was looking at what was happening in a very simplified way. I’m sharing this observation mainly for colleagues in the field — marketers, traffic managers, […]
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Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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Year: 6, Month: 3, Week: 2, Day: 6 This one barely needs extra text — I’ll quote the report. “Traffic (full period: 22 May to 3 June)Spend: RUB 12,955Applications: 82Average cost per application: RUB 158 Most likely tomorrow or the day after we’ll need new ad creatives, these have already burned out. We’ll launch new […]
Read moreI’ve had two consultations. In the first one, it was predictable: they weren’t thinking about this. In the second one… I honestly don’t even know what to say. This is, once again, about qualified leads. So I’ll repeat my “qualified lead square” just in case: In both consultations we talked about the conversion funnel: how […]
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