Tag: Psychology Marketing

Ad Copy Mini-Case for a Russian Psychologists’ Community

About the project in this case: These are “online psychologists” services like Alter, Yasno, and Zigmund.Online (Russian online therapy platforms). They call themselves “Easy Life Center”. Maybe one day I’ll write a fuller case about them (most likely, yes), but right now I’m focusing on the copy. Everything below is written in my voice: Creatives: […]

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Online Psychologists in Russia: EasyLife Brand Launch Strategy (Case)

EasyLife online platform promotion strategy About the project We’ve already met the EasyLife brand before. In April 2022. The results of that meeting are described in this VK case study (VK / VKontakte — the biggest social network in Russia; think “local Facebook”). I’ll briefly recap them here: Back then, we spent next to nothing […]

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