Approaches to making growth more repeatable and forecastable by understanding the mechanisms, inputs, and conditions that produce it.
Year: 6, Month: 9, Week: 4, Day: 1 This Tale is about how wine events in London slowly move away from “sprints before launch,” and how Meta Ads (Facebook/Instagram ads; restricted in Russia) can settle into calm, working rhythm. That state lets you assemble the funnel and the site with a cool head. The project […]
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Year: 3, Month: 9, Week: 1, Day: 2 In the middle of winter 2023, a client from our recurring management projects gave us a boss-level task: they wanted 3,000 subscribers per month instead of 1,000, while keeping the same price we had been hitting for four months straight: RUB 70 per subscriber on average. We […]
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And how it eventually slid into growth stagnation. About the project in this case: Evgeniy Sevastyanov is a manager and business owner. He is the author of the book “System Management in Practice”. In his Telegram (TG) channel (Telegram is a messaging app with public channels; big in Russia and Eastern Europe), Evgeniy posts practical […]
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