Tag: Public Relations

Stories about relationships with the public, mistakes made, and solutions that worked in practice.

HOW NOT TO HANDLE NEGATIVE FEEDBACK

Using “School of Rock” as an example (VK link; for readers outside Russia: VK is a major Russian social network, roughly comparable to a Facebook-style platform in how communities and comment threads work). Ethical disclaimer: I’m pointing to the source where I found this example because it’s already public. Any SMM specialist or paid-traffic manager […]

Read more

“The Streisand Effect” or: DON’T DELETE NEGATIVE REVIEWS

Act I: The Diva Meet Barbra Streisand. And yes — Barbra, not Barbara. Barbra, these are people. People, this is Barbra. Nice to meet you all. As we say in Russian: “a sportswoman, a komsomolka (member of Komsomol; Soviet youth organisation), and simply a beauty!” (A very old catchphrase — meaning: she’s got it all.) […]

Read more