Paid acquisition through social platforms, including audience targeting, creatives, campaign structure, testing, and conversion.
Year: 6, Month: 12, Week: 2, Day: 5 Imagine: you built an event landing page in a couple of days (a proven template helps), and you have 10 days left to sell. Location: London. Ad platform: Meta Ads (Facebook/Instagram ads; restricted in Russia). Niche: event industry, specifically a wine event. These tickets belong to the […]
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Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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Year: 5, Month: 5, Week: 1, Day: 3 The client chose a classic path. It works. Measurement is the hard part. The goal was simple: grow a VK community (major Russian social network) for a luxury lingerie brand by acquiring subscribers. We value subscribers differently depending on the niche. The lower the chance that a […]
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About the project At the client’s request, we can’t disclose the nickname. So we’ll use a codename for clarity and a cleaner story. Let it be “Riri”. Ethical stance Why would a marketing agency like ours even take on this project? Our slogan is sales = love*truth². Love, as humanism, when working with OnlyFans models, […]
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Promoting a ceramic artist via Instagram + site.digital (a Russian “website builder / landing platform” ecosystem) This case happened before I, as the owner and founder, started building an actual team. Back then I only had an assistant, Natasha, and a designer I knew — Varya. There was no “us”. Still, I’ll present it as […]
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Project overview Luxury lingerie under the MissTease brand. Average order value: €108 (≈ RUB 10,762.85 at the FX rate at the time of the case — included here as a reference for a Russian-speaking team and reporting). Starting point They have an active Instagram* account with 200K followers, but it’s run with a focus on […]
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