Repatriant Case Study
An immigration services marketing case study: website, Meta and Google Ads, analytics, lead qualification, results, and lessons from a two-month launch.
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Tag: Migration Marketing
Our ICE for Migration Leads (Beyond the US)
Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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82 Applications in Migration Law
Year: 6, Month: 3, Week: 2, Day: 6 This one barely needs extra text — I’ll quote the report. “Traffic (full period: 22 May to 3 June)Spend: RUB 12,955Applications: 82Average cost per application: RUB 158 Most likely tomorrow or the day after we’ll need new ad creatives, these have already burned out. We’ll launch new […]
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When CTR Makes a Lead Cheaper
Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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The Proven Power of Copy
Year: 5, Month: 4, Week: 1, Day: 2 Six leads again for migration lawyers — and they appeared only after what we called a “failed launch” of audience tests. What was the point? We realised we hit the target from the start. Luck played a role. Law is a domain where people can move fast […]
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Leads from the First Launch (Migration Legal Services)
Year: 5, Month: 3, Week: 3, Day: 6 We got leads from the first launch, and for a moment it felt like legal services were a walk in the park. Someone will tell me it isn’t. You need a working brain and steady hands to set up ads. I agree. Still, the main trick often […]
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