Repatriant Case Study
An immigration services marketing case study: website, Meta and Google Ads, analytics, lead qualification, results, and lessons from a two-month launch.
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Tag: Measurable Growth
Growth that can be observed, quantified, and tied to meaningful business or customer outcomes rather than activity alone.
Our ICE for Migration Leads (Beyond the US)
Year: 6, Month: 11, Week: 1, Day: 2 Leads we captured while the system was still being assembled mid-run. We got 46 unique leads in migration (repatriation) over the period visible in the chat and in the lead-form export. All 46 came through Meta Lead Form (Facebook/Instagram lead form). That is export #2, from 25.12 […]
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82 Applications in Migration Law
Year: 6, Month: 3, Week: 2, Day: 6 This one barely needs extra text — I’ll quote the report. “Traffic (full period: 22 May to 3 June)Spend: RUB 12,955Applications: 82Average cost per application: RUB 158 Most likely tomorrow or the day after we’ll need new ad creatives, these have already burned out. We’ll launch new […]
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When CTR Makes a Lead Cheaper
Year: 5, Month: 5, Week: 3, Day: 1 We brought 4 more applications for migration lawyers. We hit a CTR record in this project — and on cold audiences in VK it’s rare: CTR reached 2.35%. How we got there: We launched proven combinations and retargeting (ads to warm users), with messaging focused on the […]
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Expensive First, Cheaper Later
Year: 5, Month: 5, Week: 1, Day: 3 The client chose a classic path. It works. Measurement is the hard part. The goal was simple: grow a VK community (major Russian social network) for a luxury lingerie brand by acquiring subscribers. We value subscribers differently depending on the niche. The lower the chance that a […]
Read moreThe Self-Sabotaging Pinocchio Who Doesn’t Read the Report
I have a stubborn belief: clients who don’t read our reports behave like a classic angry Pinocchio — carving their own problems with their own hands. Why? Because our report isn’t a formality. It’s a decision-making tool. And a decision made without data is like jumping with a parachute while blindfolded. Maybe you’ll get lucky. […]
Read more2 of 2: A Tale About Why Qualified Leads Must Be Measured
I’ve had two consultations. In the first one, it was predictable: they weren’t thinking about this. In the second one… I honestly don’t even know what to say. This is, once again, about qualified leads. So I’ll repeat my “qualified lead square” just in case: In both consultations we talked about the conversion funnel: how […]
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How to Improve Advertising Creative: The Mathematics of Creative Probability
Dear clients and executors (traffic managers, performance marketers, SMM folks), let’s try to stop this medieval bloodbath around “the creative is trash, the author is trash”. We’ll talk, specifically, about paid traffic. It’s common that the traffic manager makes the creative: the text, the image, or both. That is, the “creative”, exactly as I said. […]
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