Reusable models and structured ways of thinking used to analyze marketing problems, make decisions, and turn observations into action.
This article is about how to use SWOT analysis effectively to grow a business. So what is “analysis”, actually? Numbers are not analysis Text is not analysis So is interpretation analysis? A proper definition of analysis Analysis is usually performed using specific methods and procedures that ensure consistency, reliability, and objectivity of the results. During […]
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Let me explain it “on fingers” one more time. A marketing framework is a “working marketing frame” — from English frame (a frame) and work (work). Work is not a wolf. Work is… “work”. Why is it a working marketing frame? Because its тезисы-пункты (thesis-points) give your thinking a direction: they drop the right concepts […]
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Foundation A marketing framework is, in plain language, a “working frame” for marketing. There are HUNDREDS of marketing frameworks. 4C and 4P are the ones we use in our approach for these reasons: First, they’re simple frameworks for building a strategic base for a brand. Second, they work like binocular vision. Both frameworks describe the same reality, […]
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