Repatriant Case Study
An immigration services marketing case study: website, Meta and Google Ads, analytics, lead qualification, results, and lessons from a two-month launch.
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Tag: Growth Systems
How growth works as a connected system of hypotheses, actions, feedback, constraints, and repeatable mechanisms rather than isolated tactics.
RPA Marketing Case Study: 8 Months of Testing, Then Back to the Right Strategy
About the project “Russian software vendor, RPA technology”: promoting an RPA software-robot platform Due to an NDA (non-disclosure agreement) and approvals for publishing this case, we had to blur and slightly modify some screenshots, and replace the real name with the one agreed with the company. “Over 8 months, or 1,620 person-hours (almost a full […]
Read moreConvenient for Yourself?
There are business processes that are convenient.And there are business processes that are effective.Quite often, they are not the same thing. Take a simple example. Clients love sending voice messages. It’s convenient.You’re walking down the street, a thought pops up — you pull out your phone, record a message, send it. Done. It feels fast, […]
Read more“Yeah, Now Go Implement It.”
I’ll paraphrase a point Dmitry Rumyantsev has made more than once: why you shouldn’t be afraid to share your internal kitchen — and why I’m going to keep making lectures and explaining how our HADI cycle is built. The reason is implementation. You can describe a great workflow in detail. Two hours of talking. Clear […]
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