Let’s talk about the elephant in the room. About the natural selection of the free market. This idea did not come to me immediately. For quite a long time I was looking at what was happening in a very simplified way. I’m sharing this observation mainly for colleagues in the field — marketers, traffic managers, […]
Read moreSometimes, when I critique businesses and business owners — our clients — it may come across as if I think I’m smarter than everyone else.As if I know better.As if I’m delivering the raw, uncomfortable truth of marketing. But the truth is simpler than that. The client — whether they are a founder, a business […]
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