Tag: Copywriting

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The Proven Power of Copy

Year: 5, Month: 4, Week: 1, Day: 2 Six leads again for migration lawyers — and they appeared only after what we called a “failed launch” of audience tests. What was the point? We realised we hit the target from the start. Luck played a role. Law is a domain where people can move fast […]

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Ad Copy Mini-Case for a Russian Psychologists’ Community

Ad Copy Mini-Case for a Russian Psychologists’ Community

About the project in this case: These are “online psychologists” services like Alter, Yasno, and Zigmund.Online (Russian online therapy platforms). They call themselves “Easy Life Center”. Maybe one day I’ll write a fuller case about them (most likely, yes), but right now I’m focusing on the copy. Everything below is written in my voice: Creatives: […]

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