Methods and approaches that help turn website visitors into customers through continuous testing and improvement.
Quick preface: when I started, the Codex AI Agent (code-writing agent) didn’t exist yet. And even when it appeared, it took me a while to truly “get it.” These days I do the same kind of work about 10× faster, and it usually takes me around 1–2 weeks. Still, the longer path you’ll read below […]
Read moreSydney Sweeney and “Flight” When someone writes, “Wait, why have we even normalised seeing clothes only on perfectly built, Photoshopped people?” — that question usually hides a more basic blind spot: what a brand actually sells. It hits hardest in B2C, in brutal categories, in mass segments where product utility stopped being unique years ago. […]
Read moreTW: strong language Images are generated by DALL·E, Sora, Midjourney, Grok, ChatGPT (which routes the task to DALL·E). Text is written by Grok, ChatGPT, DeepSeek. There are whole communities, Telegram channels, and courses that “teach” you how to earn money and do work with neural nets — the key part being: don’t do the work […]
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This article answers these questions: – How do you work with positive and negative customer reviews? – How do you use customer reviews to promote a company? General notes: Let’s first look at reviews through the lens of the customer journey, including customer experience (CX). 1. First, a potential customer feels they have a need: […]
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Foundation A marketing framework is, in plain language, a “working frame” for marketing. There are HUNDREDS of marketing frameworks. 4C and 4P are the ones we use in our approach for these reasons: First, they’re simple frameworks for building a strategic base for a brand. Second, they work like binocular vision. Both frameworks describe the same reality, […]
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The advantage of the conversion-funnel framework called “The Buyer’s Journey” is in one simple idea: strictly speaking, it isn’t a funnel model.It’s a set of psycho-logical checkpoints in the customer’s decision to buy.Both psycho and logical. After gathering a group of psychologists and coaches (in the Russian market, “coach” often means a life/business coach, not […]
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