Tag: Competitive Strategy

SaaS Will (Not) Survive. One Marketer’s Take

SaaS Will (Not) Survive. One Marketer’s Take

A joke of mine did pretty well: “Actually, vibe coding has been around since programming languages first appeared. It’s just that back then, the people doing the vibe coding were software clients and project managers. And instead of neural networks, they used programmers.” As I’m writing this, it has 28,300 views, 416 likes, 16 reposts, […]

Read more
How to work with positioning

How to work with positioning

I’ll say it right away: positioning is not an easy thing. Most likely you won’t “solve” it in one attempt. This article is meant to push you into doing the work. How your positioning will take shape Why positioning matters Positioning exists to help you stand out. In everyday language, people call it “differentiating from […]

Read more

Privacy settings

We use cookies only after your prior opt-in for optional categories. Choose your preference or review details in Customize. Privacy Policy