“Ping me if you need anything!” — I’ve heard this in a dozen variations from people who later became clients, and from clients themselves. And it doesn’t work. It’s the same logic as that line: “If you have to explain it, don’t.”Here it becomes: if you have to nudge, don’t nudge. A client might mean […]
Read moreI have a stubborn belief: clients who don’t read our reports behave like a classic angry Pinocchio — carving their own problems with their own hands. Why? Because our report isn’t a formality. It’s a decision-making tool. And a decision made without data is like jumping with a parachute while blindfolded. Maybe you’ll get lucky. […]
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