Creative concepts and visual solutions that make advertising memorable, clear, and performance-driven.
Sydney Sweeney and “Flight” When someone writes, “Wait, why have we even normalised seeing clothes only on perfectly built, Photoshopped people?” — that question usually hides a more basic blind spot: what a brand actually sells. It hits hardest in B2C, in brutal categories, in mass segments where product utility stopped being unique years ago. […]
Read more
Dear clients and executors (traffic managers, performance marketers, SMM folks), let’s try to stop this medieval bloodbath around “the creative is trash, the author is trash”. We’ll talk, specifically, about paid traffic. It’s common that the traffic manager makes the creative: the text, the image, or both. That is, the “creative”, exactly as I said. […]
Read more
About the project in this case: These are “online psychologists” services like Alter, Yasno, and Zigmund.Online (Russian online therapy platforms). They call themselves “Easy Life Center”. Maybe one day I’ll write a fuller case about them (most likely, yes), but right now I’m focusing on the copy. Everything below is written in my voice: Creatives: […]
Read more
EasyLife online platform promotion strategy About the project We’ve already met the EasyLife brand before. In April 2022. The results of that meeting are described in this VK case study (VK / VKontakte — the biggest social network in Russia; think “local Facebook”). I’ll briefly recap them here: Back then, we spent next to nothing […]
Read more
About the project in this case study Alyona Yermolina is a strong expert in her niche. She came up with both a lead magnet and an intensive course. She’s been on the market for a long time, and that’s a big part of why this case worked.At the same time, the “Adult English” project is […]
Read more
Promoting a ceramic artist via Instagram + site.digital (a Russian “website builder / landing platform” ecosystem) This case happened before I, as the owner and founder, started building an actual team. Back then I only had an assistant, Natasha, and a designer I knew — Varya. There was no “us”. Still, I’ll present it as […]
Read more
Project overview Luxury lingerie under the MissTease brand. Average order value: €108 (≈ RUB 10,762.85 at the FX rate at the time of the case — included here as a reference for a Russian-speaking team and reporting). Starting point They have an active Instagram* account with 200K followers, but it’s run with a focus on […]
Read more
And how it eventually slid into growth stagnation. About the project in this case: Evgeniy Sevastyanov is a manager and business owner. He is the author of the book “System Management in Practice”. In his Telegram (TG) channel (Telegram is a messaging app with public channels; big in Russia and Eastern Europe), Evgeniy posts practical […]
Read more