Personal notes from TQO’s founder on the motives, fears, choices, values, and personal stakes behind building an agency and finding a way forward in the profession.
“There’s a difference between knowing the path and walking the path.”— Morpheus, The Matrix A persona makes sense in business. Business exists because there are motives that push people to do it. That’s why I decided to start a fairly regular personal column inside the agency. Not a personal blog. On Monday I officially launched […]
Read moreThere are business processes that are convenient.And there are business processes that are effective.Quite often, they are not the same thing. Take a simple example. Clients love sending voice messages. It’s convenient.You’re walking down the street, a thought pops up — you pull out your phone, record a message, send it. Done. It feels fast, […]
Read moreHonestly, I’ve got no f***ing idea where this split came from. Because once you look closely, it falls apart. If you’re a professional, you’re a practitioner. If you’re a practitioner, you’re also a theorist. This “folk” division into practitioner and theorist rests on a very basic misunderstanding of what theory even is. Theory is a […]
Read moreEverything comes down to the “emergence” — the way two situations become real at the same time: A client who keeps finding money to keep going, all the way to the end. A contractor who keeps grinding and refining practice, all the way to the end. That’s it. Class dismissed. You may return to your […]
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