Category: Case Studies

Examples of our successful projects and completed case studies, showcasing the results we achieved and the solutions we delivered for our clients.

Кейс продвижения RPA-технологии

RPA Marketing Case Study: 8 Months of Testing, Then Back to the Right Strategy

About the project “Russian software vendor, RPA technology”: promoting an RPA software-robot platform Due to an NDA (non-disclosure agreement) and approvals for publishing this case, we had to blur and slightly modify some screenshots, and replace the real name with the one agreed with the company. “Over 8 months, or 1,620 person-hours (almost a full […]

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Статья нейминга The Quiet Orbit

Digital Science Team to The Quiet Orbit: Naming & SEO

The naming Digital Science Team (DST) once plugged a clarity gap in a neat way: “digital science, team” — you instantly get what we do.  In practice, when I came up with that name, I moved a bit too fast and went straight for the obvious, so it would be unambiguously clear what we are, […]

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Ad Copy Mini-Case for a Russian Psychologists’ Community

About the project in this case: These are “online psychologists” services like Alter, Yasno, and Zigmund.Online (Russian online therapy platforms). They call themselves “Easy Life Center”. Maybe one day I’ll write a fuller case about them (most likely, yes), but right now I’m focusing on the copy. Everything below is written in my voice: Creatives: […]

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Online Psychologists in Russia: EasyLife Brand Launch Strategy (Case)

EasyLife online platform promotion strategy About the project We’ve already met the EasyLife brand before. In April 2022. The results of that meeting are described in this VK case study (VK / VKontakte — the biggest social network in Russia; think “local Facebook”). I’ll briefly recap them here: Back then, we spent next to nothing […]

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VK Ads Case Study: Adult English Leads for 61–768 RUB

About the project in this case study Alyona Yermolina is a strong expert in her niche. She came up with both a lead magnet and an intensive course. She’s been on the market for a long time, and that’s a big part of why this case worked.At the same time, the “Adult English” project is […]

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1,300–2,000 RUB purchases from test

Promoting a ceramic artist via Instagram + site.digital (a Russian “website builder / landing platform” ecosystem) This case happened before I, as the owner and founder, started building an actual team. Back then I only had an assistant, Natasha, and a designer I knew — Varya. There was no “us”. Still, I’ll present it as […]

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Luxury lingerie leads at €4.26 across Europe

Project overview Luxury lingerie under the MissTease brand. Average order value: €108 (≈ RUB 10,762.85 at the FX rate at the time of the case — included here as a reference for a Russian-speaking team and reporting). Starting point They have an active Instagram* account with 200K followers, but it’s run with a focus on […]

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Ne.Studio. One Client, Pure Gold

About the project Ne.Studio is a design studio — a team of specialists in graphic design, branding, and web design. Our teams had already crossed paths, and the design of our own community was crafted by the professional hands at Ne.Studio. This is the kind of thing you judge with your eyes, so take a […]

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Panoramic Roof: Full Rebrand & Repositioning in One Month

Who and what is “Panoramic Roof”? It’s a company that gives people a legal way to see Saint Petersburg from a panoramic rooftop viewpoint on the building that currently hosts Nevsky Centre (a large shopping mall on Nevsky Prospekt in Saint Petersburg). There used to be more rooftops available, yet after a few messy incidents […]

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