A blog about us, our growth and insights along the way — reflections on our work, our thinking, and the changes we go through as a brand and as an agency.
Everything comes down to the “emergence” — the way two situations become real at the same time: A client who keeps finding money to keep going, all the way to the end. A contractor who keeps grinding and refining practice, all the way to the end. That’s it. Class dismissed. You may return to your […]
Read moreTW: strong language Images are generated by DALL·E, Sora, Midjourney, Grok, ChatGPT (which routes the task to DALL·E). Text is written by Grok, ChatGPT, DeepSeek. There are whole communities, Telegram channels, and courses that “teach” you how to earn money and do work with neural nets — the key part being: don’t do the work […]
Read moreI’ll paraphrase a point Dmitry Rumyantsev has made more than once: why you shouldn’t be afraid to share your internal kitchen — and why I’m going to keep making lectures and explaining how our HADI cycle is built. The reason is implementation. You can describe a great workflow in detail. Two hours of talking. Clear […]
Read moreI have a stubborn belief: clients who don’t read our reports behave like a classic angry Pinocchio — carving their own problems with their own hands. Why? Because our report isn’t a formality. It’s a decision-making tool. And a decision made without data is like jumping with a parachute while blindfolded. Maybe you’ll get lucky. […]
Read moreI’ve had two consultations. In the first one, it was predictable: they weren’t thinking about this. In the second one… I honestly don’t even know what to say. This is, once again, about qualified leads. So I’ll repeat my “qualified lead square” just in case: In both consultations we talked about the conversion funnel: how […]
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